Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Predatory pricing is the strategy of using below-cost pricing to undercut competitors and establish a market advantage. It is a method in which a seller sets a price so low that other suppliers can't compete… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 5 minutes Repricing strategies are essential for every company, allowing them to streamline their business operations, attract more customers, and increase their return on investments (ROIs). Repricing is an integral component of… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 7 minutes What is Price Sensitivity? Price sensitivity refers to the extent to which individuals perceive and respond to changes or differences in prices for products or services (Monroe, 1973). When it… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 10 minutes Table of contentsStrategies to Price a Product Use Analytics to Understand Customers' BehaviorImprove Your Website's LayoutFocus on the Right Pricing ModelCompetitive PricingBelow Competition PricingAbove Competition PricingPsychological PricingCharm PricingFocus on a Reference… Continue Reading
E-commerce has increased significantly during the pandemics. COVID 19 fueled the growth of the sector but also put a stop to in-person e-commerce events in the last year and early 2020. With the increasing rate… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsWhat Is A Minimum Advertised Price?Why Are MAP Policies So Important To Brand Value?What Are The Advantages Of A Map Policy?4 Reasons Why You Should Monitor MAP PricingiMAP… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 12 minutes Back to school season is a major marketing and sales opportunity for retailers. It is a joyful experience for many kids and teenagers, allowing them to purchase their favorite products.… Continue Reading
Estimated reading time: 11 minutes Table of contentsWhat is Slow-Moving Stock? Ways to Get Rid of Slow Stock Control the Stock in the First PlaceReview Movement and Stock ProfilesEliminate Excess InventoryReview Your Slotting StrategiesOld Inventory LiquidationBundle… Continue Reading
In the past decades, if a consumer needed a particular product, then they would be forced to drive all over town, searching different stores in order to find what they were after. Due to this… Continue Reading
E-commerce is one of the growing industries over the past few years. Thanks to the ever-growing technology that makes access to the internet easier, people can shop right from the comfort of their home. If… Continue Reading