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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Give Your Customers Options & Control-
August 10, 2021

Give Your Customers Options & Control in These 13 Simple Ways

Chipotle Mexican Grill didn’t reach nearly $6 billion in annual revenue because it’s a fast, casual Mexican restaurant.  When we explore the psychological triggers behind why people buy Chipotle, we see one consistent pattern. Customers… Continue Reading

Introductory Price
August 5, 2021

How to Use Introductory Price to Capture A Large Audience From Early On

ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsWhat is an introductory price?When it comes to penetration pricing, what exactly is the difference between the two?Introductory pricing in practice Pros and cons of introductory pricingSo, how can… Continue Reading

August 3, 2021

Promotional Pricing: Definition, Pros & Cons, Brands That Nailed It

ICON_PLACEHOLDEREstimated reading time: 9 minutes Table of contentsWhat is Promotional Pricing?What is the difference between Promotional Pricing and Penetration Pricing?What are the Advantages of Promotional Pricing?Creates a sense of urgency within your Target AudienceAn effective… Continue Reading

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Everyday Low Pricing Strategy
July 29, 2021

Everyday Low Pricing Strategy: Pros, Cons | +4 Brands That Nailed It

ICON_PLACEHOLDEREstimated reading time: 12 minutes Table of contentsThe Difference between Low Pricing and High-Low Pricing Pros and Cons of Everyday Low Pricing Strategy Pros of a Low Pricing Strategy Streamlined Decision-MakingSaves Consumers’ TimeEasy Demand ForecastingLow Marketing CostsCons of… Continue Reading

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unilateral-pricing-policy
July 27, 2021

What is Unilateral Pricing Policy and How it Differs From MAP

ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsThe Importance of Unilateral Pricing Policy One-Way Policy Advertised and Resale Prices No Antitrust Risk What is Minimum Advertised Price (MAP)?Resellers have Freedom Bilateral Agreement Cooperative Advertising FundsWhy is a MAP Policy not Suitable… Continue Reading

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Net Price
July 22, 2021

Net Price and List Price: What is the Difference between Two Concepts?

The first thing any business owner or a merchant learns entering the market is that price is never just one particular number. Price is actually such a multileveled matter that, in many ways, sound price… Continue Reading

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Differential Pricing
July 20, 2021

What Is Differential Pricing and How to Use It

ICON_PLACEHOLDEREstimated reading time: 12 minutes An effective price tracking strategy offers a wide range of benefits to your business, strengthening your company’s position, streamline your product offering, and maximizing profits. Differential pricing is an integral… Continue Reading

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marketing mix: Pricing
July 13, 2021

Marketing Mix: Why Is Pricing the Most Important Pillar

ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsWhat exactly is the marketing mix?ProductPlacePeopleProcessPhysical evidencePromotionPriceWhat is the influence of online web shops on the relevance of pricing in the marketing mix?The influence of pricing on marketingPricing… Continue Reading

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Ecommerce Automates Series
July 1, 2021

Meet the AutoMates | Automation Will Bring You Success in Ecommerce

Do you know what's one thing that brought many companies success? The power of automation. When you think of automation, time and cost savings come to mind immediately. But it's so much more than that.… Continue Reading

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Price History
June 24, 2021

What Competitors Price History Can Tell You and How to Use It?

Careful price management is a crucial development and marketing factor when you come up with a new product. Once your offer already has analogs on the market, competitors' price history can give you all the… Continue Reading

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