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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Shopify Performance Optimization 24 Tips for Users and Theme Developers
April 22, 2019

24 Shopify Performance Optimization Tips for Users & Theme Developers

Estimated reading time: 13 minutes Table of contents General performance best practices Conduct routine performance analysisUse Google Tag Manager to organize trackingUse AMP to speed up page load speedLeverage CDNs with ShopifyCompress and optimize imagesOptimize… Continue Reading

E-Commerce Marketing The Thin Line Between Awesome and Creepy
April 19, 2019

E-Commerce Marketers, Notice The Line Between Awesome and Creepy

ICON_PLACEHOLDEREstimated reading time: 9 minutes Table of contentsAwesomeCreepyPermission-basedValue-addedAn Unavoidable Issue It's something that our profession needs to come to an understanding with consumers around privacy. It's not exactly a topic that anyone is inclined to… Continue Reading

Magento Product Reviews How to Generate More E-Commerce Product Reviews
April 11, 2019

Magento Product Reviews: Tips for Generating More

Reviews are an important aspect of running an ecommerce store. If you run a Magento store, you need to think about deploying reviews on your site to generate more sales. But knowing how to do… Continue Reading

Premium Pricing How to Drive More Sales in 2019
April 9, 2019

Premium Pricing: Definition, Pros & Cons, Examples

ICON_PLACEHOLDEREstimated reading time: 6 minutes Table of contents What is premium/prestige pricing? Premium pricing is all about luxury How unique is your product Advantages Disadvantages How to tell a brand story when implementing premium pricing… Continue Reading

e-commerce-vat-everything-you-need-to-know-about-european-vat
April 4, 2019

European E-Commerce VAT: Everything You Need to Know

Wherever you sell your products, whether that’s on your own independent store, Amazon or eBay, it’s important to think about e-commerce VAT (value-added tax). No matter what country you sell in, getting a good grasp… Continue Reading

prisync-acquires-spotlite
April 3, 2019

Prisync Acquired Spotlite: Financial Details Undisclosed

Our company, Prisync has just acquired its Australia-based competitor Spotlite. This event marks Prisync's first-ever acquisition in its lifetime and it does not feel like it'll be the last (more on this below). Therefore, we… Continue Reading

Machine Learning in E-commerce How Machine Learning Supports Price Optimization
April 2, 2019

Machine Learning Ecommerce: Optimizing Prices with ML

Table of contents Why ecommerce vendors struggle to set the right prices What is machine learning What is price optimization An example of machine learning in ecommerce Picking goals Final thoughts Frequently asked questions Whether… Continue Reading

E-Commerce Marketing 8 Techniques to Expand Your Customer Reach
March 29, 2019

E-Commerce Marketing: 8 Techniques to Expand Your Customer Reach

As an e-commerce company or a marketing business, it’s your job to spread awareness of your brand and business and to get it in front of the eyes of your customers. However, while this process… Continue Reading

E-Commerce Business Models: B2B Marketplace Guideline
March 22, 2019

E-Commerce Business Models: B2B Marketplace Guideline

Table of contents Concept of B2B commerce and marketplacesTypes of B2B marketplaces - based on business typeTypes of B2B marketplaces - based on the business modelKey aspects of a B2B business modelCommon business models in… Continue Reading

Pricing 101 Revenue Management and Dynamic Pricing
March 21, 2019

Revenue Management: Definition and Dynamic Pricing

ICON_PLACEHOLDEREstimated reading time: 5 minutes Table of contents What is revenue management What is dynamic pricing How the terms differ Using these strategies within your e-commerce store An example Final thoughts In the world of… Continue Reading